Get Exposure and Increase Your Gravitas with Google via a Press Release
by Sam Davis
Once you have launched your business or organisation’s website, you’ll want to tell people about it, and a great way to do this is by writing a press release and distributing it far and wide across the web.
A good press release will describe your business, the main aim or objective of the message (new products, new website, sale on now), and give some background about yourself too.
I often write and submit press releases on behalf of many of my clients, distributing them using some specialist tools, which enables an article can appear far and wide on news sites across the web. This provides a website with more backlinks, improved gravitas with Google, plus it looks pretty cool too!
If you’re looking to do the same, it’s vital that you ensure your article is…
Well Researched
Make sure your article is accurate and correct and contains up-to-date verifiable information. It should be concise and engaging.
Distributed Far & Wide
Using a network of distributors, your article can appear on over 100 news sites across the web - giving you some superb traction in the search engines!
Contains Keywords
If you want the piece to help rank your site for a particular term, link back to your site with that phrase, and fill the article wth keywords
Well Written
Believe me, the you're/your thing absolutely kills me. Make sure your article is grammatically correct, as you don't want people pointing out every faux pas.
Press Releases can help to boost traffic, increase trust, but also gives yourself the chance to provide social proof to your readers that your brand or company is “on trend” by being featured in news publications.
A well-devised PR campaign can provide you the opportunity to show yourself to be a high-authority figure.
It’s also a wonderful way to brand yourself as an “industry” expert. A well-devised PR campaign can provide you the opportunity to show yourself to be a high-authority figure/business owner and underline the unique attributes of your proposition or company.
A similar thing happened to me via a combination of podcasting and Youtubing about AFC Bournemouth. As a result I get regular phone calls from local media who want to have “my take” on recent events. Here’s a recent example from BBC Radio Solent – which provided a decent way to plug the returning Cherries podcast that I help to produce…
If you’re looking to have a Press Release written for your business, get in touch with me, because I can help your brand gain real exposure online, which can result in new business, great reviews, and a large amount of social satisfaction.
Sam Davis
I am fanatical about providing useful web experiences, via bespoke websites which engage, inform and entertain. I have been making websites since a young age, and am a keen supporter of AFC Bournemouth.
