AEG Prints – Printing and Branding in Southbourne, Bournemouth
by Sam Davis
O
ften a company who already have a website will come to me asking for assistance in rebranding and refreshing their website. AEG Prints, an established printing company in Southbourne, Bournemouth – had an existing website, but were looking to improve their look, speed up their site, and get more enquiries via a mixture of online sales and telephone orders.
After an analysis of their site, I spoke to Managing Director Austyn Greenfield, recommending a number of actions which would improve the search performance and speed of their website, without needing to have a complete overhaul from scratch.
My RECOMMENDATIONS
Improve Landing Pages
AEG Prints wanted to rank well for different types of clothing, so re-designed landing pages were created for each niche.
Site Speed Improved
I took over the hosting of their website, and now it flies - no over-reliance of bulky plugins, plus StackCache caching.
Live Chat
Live Chat was an early recommendation, as printing is not a simple ``see it/order it`` process, it requires a lot of pre-amble.
Mailing List Building
Building a mailing list was a priority, so an exit pop up was put into place, as well as sign-up forms in key areas.
Testimonials
A superb array of testimonials had not made it on to the website, so I made sure that potential visitors could see how good they are.
Mobile Friendly
Making the site look 100% on all devices was a must, so the site was re-jigged and made responsive (Google loves responsive sites!)
The RESULT
BOUNCE RATE DECREASED BY 34%
Increased user interaction, more enquiries, a growing mailing list, and a happy customer!
Very happy with it! We will look for some more revamp work after the summer to keep the website fresh and up to date! Would 100% recommend them, and we will continue to use them going forward.
Austyn Greenfield
Sam Davis
I am fanatical about providing useful web experiences, via bespoke websites which engage, inform and entertain. I have been making websites since a young age, and am a keen supporter of AFC Bournemouth.
