Do you ever log on to LinkedIn and wonder why you always seem to see the same posts from the same old faces? Chances are of course that these people will be posting more frequently than others, however you’ll also find that their general levels of interaction are likely to be more regular than those from whom updates are seldom. You see, LinkedIn assigns a score from 0 to 100 to everyone who uses the network based on presence and levels of communication.
It is called the Social Selling Index, and your own personal score can be found by using the link at the bottom of this blog. The SSI measures how you compare against peers in your industry peers and those who you are connected to on the network. You are measured in four ways, which include:
Establishing your professional brand (your profile)
Finding the right people (interaction with other professionals)
Engaging with insights (value content contribution)
Building relationships (interaction with others)
In LinkedIn’s own words – “seeing how your SSI performance is changing over time can help you create a benchmark for your social selling activities, set goals for where you want to be, and track your progress”. It goes on to say that it lets you see how your ranking changes when compared to your peers, the aim of which is to help keep you motivated in your social selling efforts.
If you unfollow your connections who post the poor content, before long you’ll be having much better experiences each and every time you log on.
Personally, I can find LinkedIn a very strange and vacuous place at times. I love the engaging content and informative articles that some people post, but often I see others who put images which advertise their services without any explanation and little thought – which turns it from less of a corporate knowledge-sharing platform, into more of a Gumtree of the workplace.
Despite it being a hotch-potch of a social network, if you unfollow your LinkedIn connections who post the poor content, before long you’ll be having much better experiences each and every time you log on, which should encourage you to comment, like, and share – thus improving your own SSI. As a result, your posts will perform better and you’ll gain more feedback and traction from your own status updates – so it’s a win win!
I am fanatical about providing useful web experiences, via bespoke websites which engage, inform and entertain. I have been making websites since a young age, and am a keen supporter of AFC Bournemouth.